Our Characters

Sun-City is above all about “Fashion for Humanity”: licensed fashion for everyone, everywhere! A key player in the licensed fashion market for almost 25 years, Sun-City has built up a catalogue covering all segments of the textile market. The success of the Sun-City group is based on 3 essential points: its flexible, efficient and fast team, the design of its products in line with the latest fashion trends and finally, the specific feature that makes it unique in Europe, its permanent stock to satisfy the needs of its customers 365 days a year. 

Michel Benchetrit founded CIE (a company specialising in men’s sportswear) in 1986, and was soon joined by his brother Henri to consolidate the business. In 1989, after meeting Daniel Zaouï from the AB Productions group, the company embarked on a licensing adventure, developing collections featuring Boys Band and Mangas for children. In 2000, the merger with DND Trading (David and Daniel Taieb), one of its main suppliers and a specialist in the Asian market, gave the company access to world-famous licences such as Disney. CIE DND then became Sun-City, and since then has enjoyed success, becoming one of Europe’s leading manufacturers of textile by-products.